I totally agree with this article from E Consultancy

Another one missing from this list is Louis Vuitton,

Have a read and have your say

A flowery opening page – Bentley

On your first visit Bentley shows you a great big ad of some kind or other, and then leaves you staring at some wild flowers. You must search for the ‘skip to home’ button, located in the bottom corner, to proceed to its homepage.

Eat carrots, find the navigation – Givenchy

Givenchy might make more than EU 81m in annual revenue if it allowed users to navigate around its website without the need for night vision cameras. Black text against a dark grey background isn’t cool, or classy. It’s abhorrent.

Hiding the key information – Mont Blanc

It is best practice to avoid obfuscation when it comes to shipping and delivery details (and options), especially when you’ve placed a £2,795 watch in your basket. See that little ‘shipping’ link, in the bottom corner of this shopping bag overlay? It doesn’t do anything.

Style vs substance – Tom Ford

Maybe it’s just me, but the navigation is all over the place. Try to go to the men’s sunglasses page in under a minute. The dropdown menus with their tiny fonts have transparent backgrounds, meaning that you can’t read them if they appear above other text. Also, there’s no fluidity in the pages. Needlessly Flashy, capital F.

Movement and noise – Cartier

Wailing autosound, more whizzy animation than Pixar, and lots of loading buttons and hanging around.

The slow madness – Dom Perignon

I could have opened a bottle of sparkling wine before this website sprang into life. When it did I couldn’t make sense of it. Up, down, left, right… eyes everywhere. It makes the Facebook Timeline seem ever so linear.

Pre-registration – Hermes

A mortal sin, if you care about your conversion rate. This appears after I click the ‘complete your order’ button. It feels like an unnecessary barrier, prior to purchase, and it is surely much better to capture this kind of information after taking the payment.


Posted 02 October 2012 11:50am by Chris Lake