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QR codes

curated content from

http://www.openforum.com/articles/qr-codes-make-print-campaigns-jump-off-the-page?extlink=em-openf-SBdaily

QR Codes Make Print Campaigns Jump Off the Page

John Jantsch, Duct Tape Marketing

August 27, 2012
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In the evolving world of marketing we live in right now, traditional advertising mediums like radio and television are being passed over in favor of Internet-based marketing.

Print collateral still serves an important role in any marketing communications plan because it can be one of the best mediums to target very specific audiences. Its drawbacks, however, include limited space for messaging and lack of two-way communication.

Enter the QR Code
Print shops have moved aggressively into the world of print-on-demand, variable printing, bar coding and other digital models as a way to hold on to market share and provide more integrated offerings.

“Print is best for grabbing your customers’ attention,” says Art Coley, president of printing franchise AlphaGraphics. “But once you have it, digital products can make messages literally jump off the page, furthering the communication with your target consumers.”

Quick Response codes, or QR codes for short, are markings similar to bar codes which businesses use on print advertisements. A consumer can use their smartphone to scan the code, which will send them to the company website for more information or a special offer.

There are more than 50 million smartphone users in the United States alone; so including a QR code in your print marketing products can bring you positive results faster. According to a study by Chadwick Martin Bailey, nearly 20 percent of adults in the United States have made a purchase after scanning a company’s […]

By |August 28th, 2012|Posts|0 Comments

Google+ Pages

by Yvette Aitken

Google+ has just merged with Google places, there are quite a few changes.

Google+-Social-Media-Gibraltar

Thought I’d share this Youtube video which simplifies the reviews section

 

Snippet from Google blog on Google+

Finding the best places to go is an essential part of our lives, as are the people and resources that help us make those decisions. In fact, the opinions of friends, family or other trusted sources are often the first we seek when looking for the perfect restaurant for date night or the cafe that makes the best latte ever.

Today, we’re rolling out Google+ Local, a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+. Google+ Local helps people like my husband turn a craving—“Wow, I need brunch”—into an afternoon outing: “Perfect, there’s a dim sum place with great reviews just two blocks from here. Let’s go.” It’s integrated into Search, Maps and mobile and available as a new tab in Google+—creating one simple experience across Google.

Google+ 

Future is Mobile

Helping businesses with the latest trends on marketing, here is an article ref mobile buying from emarketer

Mobile Phone Shoppers Show Growing Preference for Text Marketing

MAY 16, 2012

One in five respondents has made an online purchase on a mobile phone

 

The maturation of the mobile phone market has put a powerful shopping tool in the hands of an ever-growing number of consumers. And recent research shows that they are taking full advantage of it.

According to a February 2012 survey of online US adult mobile phone owners commissioned by advertising company Placecast and conducted by Harris Interactive, one in five mobile phone owners has made a purchase online via their device. Unsurprisingly, smartphone owners were more likely to make mobile purchases than feature phone owners. But the poll also revealed that consumers were most often using mobile phones to facilitate their in-person shopping—half of smartphone users said they had used a phone-based GPS or mapping tool to find a store’s brick-and-mortar location.

Mobile Shopping Activities of US Mobile Phone Owners, by Device Type, Feb 2012 (% of respondents)

 

Overall, US consumers are steadily embracing the idea of making purchases on their mobile phones. The survey found that the percentage of people who thought it was at least somewhat important to be able to make a purchase on their mobile phone had climbed to 38% in 2012, compared with 30% in 2010. But despite those gains, the vast majority of respondents, 62%, still said it wasn’t important at all for them to be able to make purchases on their mobile phones.

Importance of Being Able to Make a Purchase via Mobile Phone According to US Mobile Phone Owners, May 2010 [...]
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By |May 16th, 2012|Posts|Comments Off on Future is Mobile

New Facebook , ‘Offers’ for business pages

News ! Facebook is running tests on ‘Offers’ for business pages.

Read more …. from the great Facebook marketer Mari Smith….

 

 

A few select brands on Facebook are currently running tests of a new Facebook product for businesses called “Offers.” The most recent Offer, which generated a fair amount of buzz in the past week, was posted by Macy’s. Macy’s first posted the Offer on Thursday, February 23rd at 7:11am Pacific with an expiration date of February 26th. The Offer was: “Get 25% off your purchase of $100 or more.

The Offer jumped out at me in my News Feed last Thursday when a friend of mine (plus six others!) claimed the Offer. Then I saw the Offer repeatedly in my News Feed, so clicked through to Macy’s to check it out on their wall too.

Facebook Offers - Marsh Engle Claimed Macy'sMacy’s Facebook Offer – appeared in the News Feed when friends claimed the Offer

Simple, one-click claim – INCLUDING on mobile!

What’s super exciting about this new Facebook product for businesses, is the absolute simplicity and ease with which users can claim the Offer. Literally ONE click and Facebook lets you know the Offer is in your email inbox!

Facebook Offers - One Click ClaimOne click on “Get Offer” and Facebook emails you details!

Users can claim the Offer from the wall of the brand’s fan page.

Or, users can claim the Offer from their News Feed. Including MOBILE. Hello? Yes, mobile. Now that is thrilling.

More than half of Facebook’s 845 Million active users access the site via their mobile devices. Imagine the possibilities of Offers for your business! For local businesses. […]

By |April 16th, 2012|Posts|0 Comments

Social Media News

We will endeavour to give you helpful articles on the latest social media stories and anything helpful on this subject under this post…..

by Yvette Aitken

Google

 

Here’s a good article on Pinterest, the new kid on the block,  by E Consultancy

Posted 21 March 2012 13:18pm by Yvette Aitken

As everyone goes Pinterest crazy, more and more stats are emerging about its potential for online retailers and marketers. 

This infographic from Maxymiser contains some useful data on who is using the site, what they are doing on the site, as well as some ideas onhow brands can use Pinterest.

For more on Pinterest, see guest blogger Dave Wieneke’s three part series. He explains its potential for digital marketers, the copyright issues which may threaten it, and Pinterest’s business model.

Graham Charlton is Editor at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

 

Social Media news brought to you by Digital Agency Gibraltar

By |April 15th, 2012|Posts|0 Comments
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    Social, Mobile and Marketing Social, Mobile and Marketing

    Social, Mobile and Marketing

Social, Mobile and Marketing

 

 DAGWe specialize in assisting businesses to utilize the power of the internet and social media. We offer a range of services with our clients in mind; our online marketing strategies will help you increase your revenue. Whatever stage your business is at we can help to take it to the next level. With the potential to reach thousands and even millions of people globally, can your business afford to sit and wait?       

Does your business have a website?

The internet has been described as a very important tool in helping businesses

Are you missing out?

Currently, there are 18740 Facebook users in the Gibraltar
Currently 71% of online users in Gibraltar are on Facebook!!

Is your business on Facebook?

Your customers are there…so are your competitors

Can you afford NOT to be on Facebook?

Digital Agency Gibraltar

offers customized Facebook Fanpages with or without ‘Welcome’ tabs

With the increase in popularity of smart-phones, more and more people are getting online.

Is your website mobile friendly?

Do you have a Google+ business page?

You tube video?

By |November 28th, 2011|Posts|0 Comments