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QR Codes Make Print Campaigns Jump Off the Page
John Jantsch, Duct Tape Marketing
August 27, 2012
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In the evolving world of marketing we live in right now, traditional advertising mediums like radio and television are being passed over in favor of Internet-based marketing.
Print collateral still serves an important role in any marketing communications plan because it can be one of the best mediums to target very specific audiences. Its drawbacks, however, include limited space for messaging and lack of two-way communication.
Enter the QR Code
Print shops have moved aggressively into the world of print-on-demand, variable printing, bar coding and other digital models as a way to hold on to market share and provide more integrated offerings.
“Print is best for grabbing your customers’ attention,” says Art Coley, president of printing franchise AlphaGraphics. “But once you have it, digital products can make messages literally jump off the page, furthering the communication with your target consumers.”
Quick Response codes, or QR codes for short, are markings similar to bar codes which businesses use on print advertisements. A consumer can use their smartphone to scan the code, which will send them to the company website for more information or a special offer.
There are more than 50 million smartphone users in the United States alone; so including a QR code in your print marketing products can bring you positive results faster. According to a study by Chadwick Martin Bailey, nearly 20 percent of adults in the United States have made a purchase after scanning a company’s […]