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Social Media a review

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

BY  | December 23, 2013|

Much has changed over the last year in social media. Things like the rise of Snapchat, the acquisition of Tumblr by Yahoo, the growing importance of mobile-first social networks like WeChat and Vine, the launch of LinkedIn’s widely successful Influencer program and more, further complicate the digital landscape for marketers.

According to a report by Social Media Examiner, 86 percent of marketers indicate that social media is important for their business, up from 83 percent in 2012. It’s fairly obvious that social media will continue to have a significant impact on the way marketers and business owners continue to communicate with consumers on a daily basis.

 

Marketers should give attention to which social platforms help them reach their goals with relevant audiences, whether that’s generating sales or greater visibility. This year Pinterest drove 41 percent of social media traffic to e-commerce sites, while the average shopper referred from the network spent between $140 to $180 as compared to $60 to $80 spent by users referred from Facebook.

Related: 5 Social Media Predictions for 2014

When it comes to achieving increased visibility, Vine videos to date are four times more likely to be seen by your audience as compared to a regular branded video, according to the 7th Chamber. Of all the minutes spent on the Internet, 15.8 percent of those minutes are spent on Facebook which averages to 351 minutes per user on the social network a month. Focus on the channels where your audience is most active, which is […]

Responsive or Mobile website?

Good article from a friend….Ajeet

When you visit websites on different devices, you often get confused that some sites have mobile design and others have responsive design. It’s true that responsive web design is being adopted by more and more people as the percentage of mobile internet users is increasing exponentially. Undoubtedly, responsive web design is a powerful strategy, but it’s not an ultimate solution.

Both a mobile site and responsive site optimize your site for different devices, but in certain situations, when your site has a complex navigation, lot of pages or information and custom functionality, a mobile site works better than the responsive site. In this article, we will you walk through some points where mobile design beats responsive design.

Let’s take a closer look at them.

Faster Load Time:

Mobile sites load 7 times faster than responsive sites as they are specifically optimized for mobile. They have less content (text, images etc.) than responsive sites. A responsive site has a slow loading time as the browser is busy to load useless HTML/CSS codes, while a mobile specific site only displays the content that is important to the user.

While accessing a responsive site, all images and scripts are loaded first, which results in slower loading. On the other hand, a mobile site loads the essential content at first and the remaining components slowly. The mobile site has mobile-sized images, which also make it faster than responsive design. While a responsive design has a larger image size, so the images have not simply been resized causing a slower load time.

Less Development Time & Cost:

A mobile site requires less time and cost to develop it, as compared to responsive site. It’s quite easy to create and maintain a separate […]

By |October 28th, 2013|Posts|0 Comments

Latest web trend Responsive Design

SEO infographic

Data Brokers, should we be worried?

Web Design and Purchase Power

Web Design Correlates With Purchase Power

Though beauty is in the eye of the beholder, new research shows that a Web site’s “quality” plays a significant role in driving purchase intent and consumer satisfaction.

Online ad network Undertone and its research partners at the IPG Media Lab show a “halo effect,” which exists for brands that run video ads on high-quality sites.

Using eye tracking, facial coding and panel surveys to measure reactions to video advertising, the research partners found that site quality emerged as the element that had the highest single contribution to purchase intent above player size, player placement and playback method.

Still, how do Undertone and IPG define quality? “Undertone relied on Trust Metrics site ratings to judge a site’s overall ‘quality,’” says Jared Skolnick, VP of product marketing at Undertone. Trust Metrics rates sites on a scale of 0-100, in 20-point increments. “High quality” referred to sites scoring an 81 or higher on Trust Metrics’ scale, while low quality is a 40 or below.

“These scores are determined by a site’s publishing and editorial principles, including the caliber of the on-site content, and an ad’s visibility on the page,” Skolnick said.

Undertone and IPG also found that auto-play ad units draw immediate attention and create higher awareness than click-to-play ads, but tend to elicit a more negative emotional reaction from viewers.

Buyers “should be aware of the strengths and weaknesses of different video formats,” said Skolnick.

“Some types of video drive higher awareness than others … but potentially at the risk of a negative brand association,” Skolnick added.

Click-to-play ads, by contrast, elicit more positive emotional reactions and drive higher engagement rates as well as greater intent to purchase, according to Skolnick.

Overall, […]