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Data Brokers, should we be worried?

Web Design and Purchase Power

Web Design Correlates With Purchase Power

Though beauty is in the eye of the beholder, new research shows that a Web site’s “quality” plays a significant role in driving purchase intent and consumer satisfaction.

Online ad network Undertone and its research partners at the IPG Media Lab show a “halo effect,” which exists for brands that run video ads on high-quality sites.

Using eye tracking, facial coding and panel surveys to measure reactions to video advertising, the research partners found that site quality emerged as the element that had the highest single contribution to purchase intent above player size, player placement and playback method.

Still, how do Undertone and IPG define quality? “Undertone relied on Trust Metrics site ratings to judge a site’s overall ‘quality,’” says Jared Skolnick, VP of product marketing at Undertone. Trust Metrics rates sites on a scale of 0-100, in 20-point increments. “High quality” referred to sites scoring an 81 or higher on Trust Metrics’ scale, while low quality is a 40 or below.

“These scores are determined by a site’s publishing and editorial principles, including the caliber of the on-site content, and an ad’s visibility on the page,” Skolnick said.

Undertone and IPG also found that auto-play ad units draw immediate attention and create higher awareness than click-to-play ads, but tend to elicit a more negative emotional reaction from viewers.

Buyers “should be aware of the strengths and weaknesses of different video formats,” said Skolnick.

“Some types of video drive higher awareness than others … but potentially at the risk of a negative brand association,” Skolnick added.

Click-to-play ads, by contrast, elicit more positive emotional reactions and drive higher engagement rates as well as greater intent to purchase, according to Skolnick.

Overall, […]

Google update! Tool to disavow bad links

Latest from Google !! A new tool to disallow links, if you think you have bad quality links on your site Google have issued a new tool for webmasters

This is from Matt Cutts himself

Read all about it here!!

By |October 21st, 2012|Posts|0 Comments

Luxury Brands websites some of the worst in the world

I totally agree with this article from E Consultancy

Another one missing from this list is Louis Vuitton,

Have a read and have your say

A flowery opening page – Bentley

On your first visit Bentley shows you a great big ad of some kind or other, and then leaves you staring at some wild flowers. You must search for the ‘skip to home’ button, located in the bottom corner, to proceed to its homepage.

Eat carrots, find the navigation – Givenchy

Givenchy might make more than EU 81m in annual revenue if it allowed users to navigate around its website without the need for night vision cameras. Black text against a dark grey background isn’t cool, or classy. It’s abhorrent.

Hiding the key information – Mont Blanc

It is best practice to avoid obfuscation when it comes to shipping and delivery details (and options), especially when you’ve placed a £2,795 watch in your basket. See that little ‘shipping’ link, in the bottom corner of this shopping bag overlay? It doesn’t do anything.

Style vs substance – Tom Ford

Maybe it’s just me, but the navigation is all over the place. Try to go to the men’s sunglasses page in under a minute. The dropdown menus with their tiny fonts have transparent backgrounds, meaning that you can’t read them if they appear above other text. Also, there’s no fluidity in the pages. Needlessly Flashy, capital F.

Movement and noise – Cartier

Wailing autosound, more whizzy animation than Pixar, and lots of loading buttons and hanging around.

The slow madness – Dom Perignon

I could have opened a bottle of sparkling wine before […]

By |October 3rd, 2012|Posts|0 Comments

HTML5

Steve Jobs refused to allow Flash on his devices, he argued that HTML5 could do everything Flash did.

He wasn’t being entirely honest – the reality distortion field was strong that day – but ultimately Apple won and Adobe didn’t; HTML5, not Flash, is the technology that’s transforming the web. So what exactly is it, and what does it want from us?

What is HTML5?

HTML5 is the latest version of Hypertext Markup Language, the code that describes web pages. It’s actually three kinds of code: HTML, which provides the structure; Cascading Style Sheets (CSS), which take care of presentation; and JavaScript, which makes things happen.

What’s so great about HTML5?

HTML5 has been designed to deliver almost everything you’d want to do online without requiring additional software such as browser plugins. It does everything from animation to apps, music to movies, and can also be used to build incredibly complicated applications that run in your browser.

There’s more. HTML5 isn’t proprietary, so you don’t need to pay royalties to use it. It’s also cross-platform, which means it doesn’t care whether you’re using a tablet or a smartphone, a netbook, notebook or ultrabook or a Smart TV: if your browser supports HTML5, it should work flawlessly. Inevitably, it’s a bit more complicated than that. More about that in a moment.

What does HTML5 do?

We’ve come a long way since HTML could barely handle a simple page layout. HTML5 can be used to write web applications that still work when you’re not connected to the net; to tell websites where you are physically located; to handle high definition video; and to deliver extraordinary graphics.

When will HTML5 be finished?

HTML5 is an evolving standard, so it’s a bit misleading to talk about when it’ll be […]

By |September 25th, 2012|Posts|0 Comments