Social Media Gibraltar

by Yvette Aitken

Does your business know how to harness the power of social media ?

Facebook is a great example as it is very brand orientated

If your business does not have a Facebook Fan page you are missing a great opportunity in attracting new clients

You are losing business, does your competitor have one?

You also need a strategy

Get in touch to discuss a social media strategy for your business

Like our Facebook business page https://www.facebook.com/DigitalAgencyGibraltar

Facebook Business Facts There are some pretty compelling reasons why you should include social media and particularly facebook as part of your marketing strategy:

Social Media Gibraltar

These are Gibraltar stats according to Social bakers

Gibraltar General info

Total Facebook Users: 19300 Position in the list: 187. Penetration of population: 66.84% Penetration of online population 95.54%

Our social networking statistics show that Facebook penetration in Gibraltar is 66.84% compared to the country’s population and 95.54% in relation to number of Internet users. The total number of FB users in Gibraltar is reaching 19300 and grew by more than 500 in the last 6 months. 65% of Facebook users are 25 and older. 40% of Facebook users are over 35. The fastest growing demographic continues to be 55+. Your customers are already there, facebook is the de-facto social media platform with over 800 million users worldwide so you can be sure that your current and future customers will be on facebook.

 

User age distribution Jan 2014

Male/Female User Ratio

Do you even know how to interact with them?

Your competitors are probably already ahead of you as many  local businesses have already created their own custom facebook fanpage and are engaging their old and new customers daily.

 

 

Some good advice in this article

Why It Might Be Time to Ditch Your Facebook Strategy

BY  | January 3, 2014|

Why It Might Be Time to Ditch Your Facebook Strategy

Image credit: Shutterstock

 

Have you noticed anything different about your Facebook posts lately?

I know I have, and so too have a bunch of big brands and small business owners that I’ve been talking to. They’re all actually quite frustrated with it.

 

They’re frustrated by the sudden drop in how many of their Facebook fans are actually seeing their content. And I’m not just talking about a tiny drop either — the stats I’ve seen and heard show that reach is way down.

Peter Stringer, for example, head of digital media for the Boston Celtics and my recent guest on the Inside Social Media podcast, told me their reach has dropped from around 5% down to about 2%. That may not sound like a lot but when the Celtics page has 7.2 million fans, that 3% drop is game-changing (yes, pun intended).

Related: Are Your Fans Among the Most Social on Facebook? (Infographic)

If you’re wondering if your brand page is affected, go check out the Insights on your business’ Facebook page (at the top of your page, click See Insights > Reach). Look at how many people your posts have been reaching over the past three weeks. Notice a drop?

I’m guessing you’re seeing a big dip too.

The reason for this is Facebook announced yet another change to their News Feed algorithm about two weeks ago. You know, that area you scroll through on Facebook to read all the updates from your friends and the companies you follow?

And this latest update is a doozy.

Facebook reps say the updates are a result of their “getting to a place where because more people are sharing more things, the best way to get your stuff seen if you’re a business is to pay for it.”

They went on to say, “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”

Translation? When it comes to Facebook, we’ve reached a point where if you want to play, you’re gonna have to pay.

Happy holidays from Facebook, indeed.

Related: Facebook’s Hashtags Might Not Be as Social as You Think

In all seriousness, I’m not all that surprised with all of this. I mean, Facebook has essentially been a free advertising platform for businesses up to this point. And with 1.1 billion people using Facebook and putting out lots of content, they need to figure out a way to sort through it somehow.

What Do You Do Now?

So what now? Is it time to jump the Facebook ship?

Helllll no. Like I just mentioned, there’s 1.1 billion people using Facebook and it’s still the cornerstone of social media. It’s not going away anytime soon.

It continues to represent an ah-mazing opportunity to build relationships with your customers and potential customers — and ultimately sell to them.

Here’s what I recommend you do now:

  • Along with this “pay-to-play” announcement, Facebook has made a point to say the content they are going to show the most in the News Feed is original, high quality content that adds value to your fans.So, before posting something to your page, ask yourself, would I find this valuable? Would I share this post? Does it entertain people? If the answer’s yes, go for it. If it’s no, think about how you can make it better.
  • Facebook ads. If you’re serious at all about marketing your business on Facebook (and you should be), ads need to be part of your strategy. I know you probably don’t want to hear that, but it’s true. With all these recent changes, that seem to be here to stay, there’s never been a more important time to understand Facebook ads.The fun part about it, though, is you don’t need to spend a lot of money on Facebook ads to see success. When done right, they can be ridiculously effective in selling your products and/or services.

It’s always been this way — the most successful businesses on Facebook use a mix of organic posting and strategic paid ads.

High quality content that people want to share + strategic paid ads = Facebook success.

Related: 5 Social Media Predictions for 2014

version of this article first appeared at RickMulready.com.

Promoting Your Business with Facebook

by Yvette Aitken

Did you know Facebook is the second most visited website in the world, behind only Google? According to Alexa.com, 3% of all Internet traffic visits Facebook each day. If you’re not promoting your business on Facebook, you’re missing out on a huge amount of potential traffic to your business.

Facebook is an ideal platform for interacting with your customers. So how does this work? Creating a Business Account Facebook gives you the ability to create a “fan page” for your business. By creating your business fan page, you give your customers the ability to interact with you directly and with other fans of your business. The fan page gives you the ability to know your customers better and to build trust with them. You have the ability to create events, invite groups, ask interesting questions, offer coupons and run fan contests among other things.

Getting People to “Like” You After creating your fan page, you want to make sure customers can find your page and “like” it. Start by making your friends and family know about your new fan page so they can like it. Next, you want to make sure your existing customers are aware of your Facebook page. Promote your new page in your store or in your advertising. Once you get someone to like your page, that like will show up on their page. In addition, they will see any future updates you post on your fan page.

This is your opportunity to promote upcoming sales or in-store events to your fans. This is a great way to get a start with your fan page, but if you want more visibility, there are other tactics you can take to get more likes on your page. When you get a visitor to your page who’s unfamiliar with your business, how do you get them to like you? Facebook gives you the ability to offer incentives for liking your page. For example, you could offer someone a discount coupon for liking your page.

Keeping Visitors Engaged Facebook is all about interaction. You’ll need to make sure you post to your fan page regularly to keep people engaged with your business.

Run a poll and ask your fans questions about your business. What services would they like to see offered that you don’t offer currently? What’s their favourite item from the menu? However, you need to be careful that you don’t spend all day posting Facebook updates about your business. This could quickly turn off your fans when you fill up their Facebook page with all of your updates.

Facebook Advertising Facebook advertising has much more powerful capabilities than Google Adwords. With Facebook advertising, you can target potential visitors by age group, gender, marital status, education, country and other interests they have. By targeting your ads to the specific demographic that your business is interested in, you have the ability to get a higher return on your advertising investment. But it’s important that you track your advertising closely to make sure that you drop ads that are underperforming and promote These are all areas where an experience Facebook marketer can help to promote your business. Contact us today to see how we can help setup and manage your Facebook fan page.

If you think social media is a fad; think again! If you don’t understand facebook……

If you want more on Social Media Gibraltar get in touch with us for a free consultation where we’ll show you how to increase sales and clients contact email info@digitalagencygibraltar.com

Social Media Gibraltar

Some news on Facebook 
Facebook, which is fast-headed towards a record-breaking IPO, is betting a lot on Sponsored Stories. It’s clearly counting on the paid ads, which appear in the news feed and perhaps most importantly, be displayed to mobile Facebook users, making them the company’s first mobile ad unit ever. For advertisers eager to experiment with Sponsored Stories, Facebook has unveiled a beta version of a Demo Tool that allows advertisers to see what their Sponsored Stories will look like on the web and Facebook’s mobile app. Using the Demo Tool, one thing is immediately apparently: these ads are really prominent. As Simply Zesty observes, “The major feature that stands out is the amount of space that will be dedicated towards this new advertising format. Judging by the examples Facebook gives in its app and assuming that there will be other information placed beside it on the right-hand side like friends’ photos, a significant amount of space will be reserved for these adverts.” Mobile Sponsored Stories are slightly less intrusive, as they appear further down in the news feed, but their mere presence in the news feed represents a major change to the Facebook mobile experience which has been ad-free to this point. The big question for advertisers is whether or not Sponsored Stories will be effective. Time will tell, but if anything is certain, it’s this: Sponsored Stories are a risky proposition for advertisers. Introducing ads to one of the most personal parts of the Facebook experience (the news feed) will probably be a turn-off for many Facebook users, putting advertisers using Sponsored Stories in a precarious position. More importantly, advertisers will face the temptation to use Facebook’s Reach Generator to ensure that their ads invade even more users’ news feeds than their organic content already does. At this point, there’s not much users can do. Facebook is going to see a lot more advertising. At a very minimum, however, users can hope that advertisers will be somewhat conscientious and use the Demo Tool to make sure their Sponsored Stories don’t look too annoying.
Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

 

social-media-design-blueprint

 Social Media Gibraltar
Here’s the Wiki page on Social Media