Social Media Gibraltar
by Yvette Aitken
Does your business know how to harness the power of social media ?
Facebook is a great example as it is very brand orientated
If your business does not have a Facebook Fan page you are missing a great opportunity in attracting new clients
You are losing business, does your competitor have one?
Like our Facebook business page https://www.facebook.com/DigitalAgencyGibraltar
Facebook Business Facts There are some pretty compelling reasons why you should include social media and particularly facebook as part of your marketing strategy:
Social Media Gibraltar
These are Gibraltar stats according to Social bakers
Gibraltar General info
| Total Facebook Users: | 19300 | Position in the list: | 187. | Penetration of population: | 66.84% | Penetration of online population | 95.54% |
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Our social networking statistics show that Facebook penetration in Gibraltar is 66.84% compared to the country’s population and 95.54% in relation to number of Internet users. The total number of FB users in Gibraltar is reaching 19300 and grew by more than 500 in the last 6 months. 65% of Facebook users are 25 and older. 40% of Facebook users are over 35. The fastest growing demographic continues to be 55+. Your customers are already there, facebook is the de-facto social media platform with over 800 million users worldwide so you can be sure that your current and future customers will be on facebook.
Do you even know how to interact with them?
Your competitors are probably already ahead of you as many local businesses have already created their own custom facebook fanpage and are engaging their old and new customers daily.
Promoting Your Business with Facebook Did you know Facebook is the second most visited website in the world, behind only Google? According to Alexa.com, 3% of all Internet traffic visits Facebook each day. If you’re not promoting your business on Facebook, you’re missing out on a huge amount of potential traffic to your business. Facebook is an ideal platform for interacting with your customers. So how does this work? Creating a Business Account Facebook gives you the ability to create a “fan page” for your business. By creating your business fan page, you give your customers the ability to interact with you directly and with other fans of your business. The fan page gives you the ability to know your customers better and to build trust with them. You have the ability to create events, invite groups, ask interesting questions, offer coupons and run fan contests among other things. Getting People to “Like” You After creating your fan page, you want to make sure customers can find your page and “like” it. Start by making your friends and family know about your new fan page so they can like it. Next, you want to make sure your existing customers are aware of your Facebook page. Promote your new page in your store or in your advertising. Once you get someone to like your page, that like will show up on their page. In addition, they will see any future updates you post on your fan page. This is your opportunity to promote upcoming sales or in-store events to your fans. This is a great way to get a start with your fan page, but if you want more visibility, there are other tactics you can take to get more likes on your page. When you get a visitor to your page who’s unfamiliar with your business, how do you get them to like you? Facebook gives you the ability to offer incentives for liking your page. For example, you could offer someone a discount coupon for liking your page. Keeping Visitors Engaged Facebook is all about interaction. You’ll need to make sure you post to your fan page regularly to keep people engaged with your business. Run a poll and ask your fans questions about your business. What services would they like to see offered that you don’t offer currently? What’s their favorite item from the menu? However, you need to be careful that you don’t spend all day posting Facebook updates about your business. This could quickly turn off your fans when you fill up their Facebook page with all of your updates. Facebook Advertising Facebook advertising has much more powerful capabilities than Google Adwords. With Facebook advertising, you can target potential visitors by age group, gender, marital status, education, country and other interests they have. By targeting your ads to the specific demographic that your business is interested in, you have the ability to get a higher return on your advertising investment. But it’s important that you track your advertising closely to make sure that you drop ads that are underperforming and promote These are all areas where an experience Facebook marketer can help to promote your business. Contact us today to see how we can help setup and manage your Facebook fan page.
If you think social media is a fad; think again! If you don’t understand facebook……
If you want more on Social Media Gibraltar get in touch with us for a free consultation where we’ll show you how to increase sales and clients contact email info@digitalagencygibraltar.com
