Web Design Correlates With Purchase Power
Though beauty is in the eye of the beholder, new research shows that a Web site’s “quality” plays a significant role in driving purchase intent and consumer satisfaction.
Online ad network Undertone and its research partners at the IPG Media Lab show a “halo effect,” which exists for brands that run video ads on high-quality sites.
Using eye tracking, facial coding and panel surveys to measure reactions to video advertising, the research partners found that site quality emerged as the element that had the highest single contribution to purchase intent above player size, player placement and playback method.
Still, how do Undertone and IPG define quality? “Undertone relied on Trust Metrics site ratings to judge a site’s overall ‘quality,’” says Jared Skolnick, VP of product marketing at Undertone. Trust Metrics rates sites on a scale of 0-100, in 20-point increments. “High quality” referred to sites scoring an 81 or higher on Trust Metrics’ scale, while low quality is a 40 or below.
“These scores are determined by a site’s publishing and editorial principles, including the caliber of the on-site content, and an ad’s visibility on the page,” Skolnick said.
Undertone and IPG also found that auto-play ad units draw immediate attention and create higher awareness than click-to-play ads, but tend to elicit a more negative emotional reaction from viewers.
Buyers “should be aware of the strengths and weaknesses of different video formats,” said Skolnick.
“Some types of video drive higher awareness than others … but potentially at the risk of a negative brand association,” Skolnick added.
Click-to-play ads, by contrast, elicit more positive emotional reactions and drive higher engagement rates as well as greater intent to purchase, according to Skolnick.
Latest from Google !! A new tool to disallow links, if you think you have bad quality links on your site Google have issued a new tool for webmasters
This is from Matt Cutts himself
I totally agree with this article from E Consultancy
Another one missing from this list is Louis Vuitton,
Have a read and have your say
On your first visit Bentley shows you a great big ad of some kind or other, and then leaves you staring at some wild flowers. You must search for the ‘skip to home’ button, located in the bottom corner, to proceed to its homepage.
Givenchy might make more than EU 81m in annual revenue if it allowed users to navigate around its website without the need for night vision cameras. Black text against a dark grey background isn’t cool, or classy. It’s abhorrent.
It is best practice to avoid obfuscation when it comes to shipping and delivery details (and options), especially when you’ve placed a £2,795 watch in your basket. See that little ‘shipping’ link, in the bottom corner of this shopping bag overlay? It doesn’t do anything.
Maybe it’s just me, but the navigation is all over the place. Try to go to the men’s sunglasses page in under a minute. The dropdown menus with their tiny fonts have transparent backgrounds, meaning that you can’t read them if they appear above other text. Also, there’s no fluidity in the pages. Needlessly Flashy, capital F.
Movement and noise – Cartier
Wailing autosound, more whizzy animation than Pixar, and lots of loading buttons and hanging around.
I could have opened a bottle of sparkling wine before […]
Steve Jobs refused to allow Flash on his devices, he argued that HTML5 could do everything Flash did.
He wasn’t being entirely honest – the reality distortion field was strong that day – but ultimately Apple won and Adobe didn’t; HTML5, not Flash, is the technology that’s transforming the web. So what exactly is it, and what does it want from us?
What is HTML5?
What’s so great about HTML5?
HTML5 has been designed to deliver almost everything you’d want to do online without requiring additional software such as browser plugins. It does everything from animation to apps, music to movies, and can also be used to build incredibly complicated applications that run in your browser.
There’s more. HTML5 isn’t proprietary, so you don’t need to pay royalties to use it. It’s also cross-platform, which means it doesn’t care whether you’re using a tablet or a smartphone, a netbook, notebook or ultrabook or a Smart TV: if your browser supports HTML5, it should work flawlessly. Inevitably, it’s a bit more complicated than that. More about that in a moment.
What does HTML5 do?
We’ve come a long way since HTML could barely handle a simple page layout. HTML5 can be used to write web applications that still work when you’re not connected to the net; to tell websites where you are physically located; to handle high definition video; and to deliver extraordinary graphics.
When will HTML5 be finished?
HTML5 is an evolving standard, so it’s a bit misleading to talk about when it’ll be […]
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QR Codes Make Print Campaigns Jump Off the Page
John Jantsch, Duct Tape Marketing
August 27, 2012
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In the evolving world of marketing we live in right now, traditional advertising mediums like radio and television are being passed over in favor of Internet-based marketing.
Print collateral still serves an important role in any marketing communications plan because it can be one of the best mediums to target very specific audiences. Its drawbacks, however, include limited space for messaging and lack of two-way communication.
Enter the QR Code
Print shops have moved aggressively into the world of print-on-demand, variable printing, bar coding and other digital models as a way to hold on to market share and provide more integrated offerings.
“Print is best for grabbing your customers’ attention,” says Art Coley, president of printing franchise AlphaGraphics. “But once you have it, digital products can make messages literally jump off the page, furthering the communication with your target consumers.”
Quick Response codes, or QR codes for short, are markings similar to bar codes which businesses use on print advertisements. A consumer can use their smartphone to scan the code, which will send them to the company website for more information or a special offer.
There are more than 50 million smartphone users in the United States alone; so including a QR code in your print marketing products can bring you positive results faster. According to a study by Chadwick Martin Bailey, nearly 20 percent of adults in the United States have made a purchase after scanning a company’s […]