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Winning on the web

If people can’t properly navigate or find the information they need on your website, you’re unlikely to convert their visit into a sale. Gina Jones explains how to use website design and user experience to influence customers and drive sales.

This article is part of BusinessZone’s Winning On The Web campaign in association with .com.

For more advice on how to succeed online and meet our Winning On The Web Champions, click here.

As acquiring traffic becomes more expensive, ensuring your website offers an outstanding user experience is essential. Web behemoths like Amazon and Google spend millions each year on user experience testing because they know that it can directly affect their bottom line.

Studies have shown that even just a one second delay in page response can result in a 7% reduction in conversions; if an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost that company $2.5 million in lost sales every year.

What is user experience?
Quite simply, user experience is what happens to your users when they interact with your business online. It includes everything they see, hear and do, as well as their emotional reactions.

If your website doesn’t offer what they are looking for, customers will simply click elsewhere, usually to a competitor’s site.

“It’s essential that the user journey is as simple as possible. Your website is often the first touchpoint, so it must be appealing in both looks and content,” says Tamara Heber-Percey, co-founder of online hotel experts Mr & Mrs Smith and Winning On The Web Champion.

“Testing your own website is crucial. Every time you make an upgrade, ensure the user journey still works and be honest if something is […]

By |November 19th, 2014|Posts|0 Comments

Why do I need Video and Audio on my Website?

More and more online marketers and business owners are seeing the light and recognising the tremendous benefits of incorporating multimedia into their online marketing strategy. It’s a proven fact that multimedia more easily and effectively captivates your audience and grab’s the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using multimedia in the form of video and/or audio advertisements increases conversation rates, buy rates as well as subscription rates for a product or service.

If studies consistently show the advantage of incorporating multimedia into your online marketing campaign, then those who have not yet added multimedia to their advertising need to seriously rethink and reinvent their marketing strategy.

“As traditional banner ads continue to decline in their effectiveness…leading companies.. to streaming media to juice up their online advertising. These initial trials are just the beginning of what industry experts believe will be a huge market…Streaming media has a 70% response rate for content, a 60% response rate for advertising information, and a 49% “buy” rate for online merchandise. (Source: Hostcentric Streaming Media: Industry Outlook).”

When you look at the above statistics put together by leading authorities, can you really afford not to jump at the chance to use Multimedia as an advertising strategy?

Look at it this way, without Video and/or Audio your site appears static to the visitor and after seeing hundreds of these types of sites, your customer becomes desensitized which is why sales conversion rates have systematically dropped over the last couple of years all over the Internet.

Think about it…you can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 3 minute video as […]

By |November 14th, 2014|Posts|0 Comments

Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.

Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions. Big time.

So, the bottom line is: use the right colors, and you win.

What is Color Psychology?

In order to really appreciate the tips below, you’ll benefit from a little information on color psychology.

Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some skeptics are even dismissive of the whole field of color psychology, due to the difficulty of testing theories. My own research on the topic, as this article conveys, lacks scientific evidence to back up every claim. But that alone is no reason to dismiss the profound and unarguable effect that color has on people.

There are key facts of color theory that are indisputable. In a peer reviewed journal article, Satyendra Singh determined that it takes a mere 90 seconds for a customer to form an opinion about a product. And, 62-90% of that interaction is […]

Social Media a review

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

BY  | December 23, 2013|

Much has changed over the last year in social media. Things like the rise of Snapchat, the acquisition of Tumblr by Yahoo, the growing importance of mobile-first social networks like WeChat and Vine, the launch of LinkedIn’s widely successful Influencer program and more, further complicate the digital landscape for marketers.

According to a report by Social Media Examiner, 86 percent of marketers indicate that social media is important for their business, up from 83 percent in 2012. It’s fairly obvious that social media will continue to have a significant impact on the way marketers and business owners continue to communicate with consumers on a daily basis.


Marketers should give attention to which social platforms help them reach their goals with relevant audiences, whether that’s generating sales or greater visibility. This year Pinterest drove 41 percent of social media traffic to e-commerce sites, while the average shopper referred from the network spent between $140 to $180 as compared to $60 to $80 spent by users referred from Facebook.

Related: 5 Social Media Predictions for 2014

When it comes to achieving increased visibility, Vine videos to date are four times more likely to be seen by your audience as compared to a regular branded video, according to the 7th Chamber. Of all the minutes spent on the Internet, 15.8 percent of those minutes are spent on Facebook which averages to 351 minutes per user on the social network a month. Focus on the channels where your audience is most active, which is […]

Responsive or Mobile website?

Good article from a friend….Ajeet

When you visit websites on different devices, you often get confused that some sites have mobile design and others have responsive design. It’s true that responsive web design is being adopted by more and more people as the percentage of mobile internet users is increasing exponentially. Undoubtedly, responsive web design is a powerful strategy, but it’s not an ultimate solution.

Both a mobile site and responsive site optimize your site for different devices, but in certain situations, when your site has a complex navigation, lot of pages or information and custom functionality, a mobile site works better than the responsive site. In this article, we will you walk through some points where mobile design beats responsive design.

Let’s take a closer look at them.

Faster Load Time:

Mobile sites load 7 times faster than responsive sites as they are specifically optimized for mobile. They have less content (text, images etc.) than responsive sites. A responsive site has a slow loading time as the browser is busy to load useless HTML/CSS codes, while a mobile specific site only displays the content that is important to the user.

While accessing a responsive site, all images and scripts are loaded first, which results in slower loading. On the other hand, a mobile site loads the essential content at first and the remaining components slowly. The mobile site has mobile-sized images, which also make it faster than responsive design. While a responsive design has a larger image size, so the images have not simply been resized causing a slower load time.

Less Development Time & Cost:

A mobile site requires less time and cost to develop it, as compared to responsive site. It’s quite easy to create and maintain a separate […]

By |October 28th, 2013|Posts|0 Comments

Latest web trend Responsive Design